Soft2Bet: Pioneering iGaming Solutions for the U.S. Market

Soft2Bet is setting the stage for a strategic expansion into the American iGaming landscape, bringing its proven expertise in innovation, gamification, and platform development to meet the unique demands of U.S. operators and players. With a strong commitment to regulatory compliance, localized user experiences, and seamless integration capabilities, Soft2Bet is preparing to introduce tailored iGaming solutions built specifically for the evolving needs of the U.S. market.

The company’s comprehensive offering spans from modular platform services and casino software development to sportsbook functionality and advanced back-office tools. As the U.S. regulatory environment continues to evolve, Soft2Bet is positioned to support forward-looking operators through scalable, fully compliant B2B solutions designed for long-term growth and differentiation.

At the core of Soft2Bet’s approach is a philosophy centered on flexibility, customization, and gamified engagement—empowering partners to establish, expand, and diversify in a competitive digital marketplace.

Soft2Bet portfolio: casino solutions

Soft2Bet’s Global Journey: Building Toward the U.S. Market

Since its founding in 2016, Soft2Bet has grown from a bold startup into a leading global technology provider in the online gaming industry. With a team of nearly 1,000 professionals and a track record of successfully entering regulated markets, the company has consistently demonstrated its ability to build scalable, high-performing platforms that meet stringent international standards.

This foundation now supports Soft2Bet’s ambitions to expand into the United States—a move that aligns with its long-term strategy of entering highly regulated, high-potential markets. The company’s regulatory experience, technical infrastructure, and focus on localized product delivery make it well-prepared to address the complexities and opportunities of the U.S. iGaming sector.

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Strategic Entry: Preparing for a U.S. Launch

Soft2Bet is actively preparing for its U.S. debut, with a market entry plan that emphasizes regulatory alignment, product localization, and long-term partnership building. Key components of this strategy include:

• Launching localized iGaming brands that cater to American player preferences and comply with state-level regulatory frameworks.
• Introducing Soft2Bet’s proprietary gamification technology, designed to increase player engagement, retention, and lifetime value.
• Offering a full-service iGaming platform, including casino, sportsbook, payments, CRM, and risk management.
• Delivering modular B2B solutions for U.S.-based operators seeking turnkey or custom-built white-label offerings.
• Fostering collaborative relationships with local stakeholders to support integration, compliance, and sustainable market presence.

This upcoming market entry marks the beginning of a broader U.S. strategy, as Soft2Bet aims to become a trusted technology partner in one of the world’s most dynamic iGaming environments.

Gamification Innovation: Enhancing U.S. Player Engagement

Soft2Bet plans to bring its industry-leading gamification engine to the American market, transforming conventional gaming experiences into interactive, personalized journeys. The company’s advanced gamification suite is designed to enhance retention and create meaningful user engagement across verticals.

Gamification tools expected to be introduced include:

Soft2Bet’s internal metrics show these mechanics significantly improve retention and session length, positioning them as key differentiators for U.S. platforms seeking higher engagement.

Expansive Game Portfolio: Catering to Diverse U.S. Preferences

Soft2Bet is preparing to deliver a diverse and customizable content portfolio for American operators. From feature-rich slots and live table experiences to sportsbook components and niche formats, the company’s catalog will reflect a deep understanding of U.S. entertainment preferences and regulatory constraints.

This extensive offering will allow operators to tailor user experiences for different player segments—from casual users to high-value VIPs—while maintaining operational efficiency and compliance through the Soft2Bet platform.

Leadership Excellence: Driving Innovation into the U.S.

Soft2Bet’s expansion into the U.S. market is being guided by a seasoned leadership team with decades of combined experience in gaming, technology, and compliance. Key executives include:

Uri
Poliavich

FOUNDER AND CEO

Julia
Poliavich

TREASURY AND FINANCE

Max
Portelli

CFO

Oksana
Tsyhankova

CMO

• Uri Poliavich, CEO & Founder – A visionary entrepreneur with a mission to transform iGaming through technology and personalization.
• Max Portelli, CFO – Brings robust expertise in finance and regulatory reporting to support Soft2Bet’s entry into new jurisdictions.
• Oksana Tsyhankova, CMO – Leads global marketing efforts, with a focus on delivering localized and engaging brand experiences.
• Martin Collins, CBDO – Oversees commercial strategy and strategic partnerships across regulated markets.

Together, this leadership group ensures Soft2Bet’s U.S. plans are executed with precision, compliance, and a clear focus on long-term value creation.

Contact Soft2Bet: Let’s Innovate U.S. iGaming Together

Whether you’re an iGaming operator, platform provider, content creator, or investor, Soft2Bet welcomes meaningful collaborations as it expands into the United States. The team is committed to supporting partners at every stage—from integration and licensing to go-to-market execution and ongoing optimization.

Its partner-centric model ensures tailored solutions for each collaboration, backed by responsive support and industry-leading expertise. Below are the official channels available to start the conversation: